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Marketers need to acquire new customers. Referral marketing is the answer. The next acquisition channel for brands, it generates loyal, valuable new customers for brands while increasing the value of their existing customers.
To succeed with referral marketing, you need to understand its terms. Referral is a direct marketing channel, and it works like other direct channels do. So you’ll be familiar with many of the concepts here. A few will be new. This enyclopedia is broken into sections to help you grasp them all quickly.