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VANCOUVER, British Columbia—RewardLoop, the company enabling secure card-less customer loyalty transactions via mobile phones, today announced ListBuilder, a revolutionary tool that enables merchants and service providers to collect their target customers’ opt-in email addresses via mobile phones. ListBuilder collects opt-in email addresses through QR codes merchants display in-store, and which can be integrated into almost any marketing piece. The platform’s signature ‘Scan and Win’ feature enables a merchant to define prizes that customers can win in exchange for opting-in to receive the merchant’s email marketing.
ListBuilder is a turnkey service designed for restaurants, retailers, and service providers of any size. The service is self-activated and deploys in a matter of minutes. ListBuilder includes:
1. A free QR code reader download service for merchants to provide to their customers
2. A merchant-branded mobile website for collecting opt-in email addresses
3. A random prize draw system for merchant-defined prizes
4. A mobile comment card feature for soliciting customer feedback
5. 20 custom QR codes linked to the merchant’s mobile website
A case study for ListBuilder at Prestons restaurant in Vancouver, BC, saw opt-in rates of 5% to 8% of guests per day. By communicating with personalized emails, Prestons expects to turn infrequent diners into regulars, and increase traffic at off-peak times. “Since Prestons launched ListBuilder, our opt-in email list has been growing at an unprecedented rate,” says Prestons’ General Manager, Stephen Billyard. “We are on-track to capture 3000 to 3500 email addresses per year, which will have a direct and measurable impact on our bottom line. ListBuilder has been a huge win for us.” The case study can be found at www.rewardloop.com.
Many merchants are using ListBuilder to take advantage of special discounts being offered by the US Postal Service. During a QR code promotion running July 1 – Aug 31, 2011, direct mail that includes a QR code is eligible for a discount.
RewardLoop provides card-less loyalty programs for the mobile era. The company’s patent-pending innovations enable a merchant of any size to simply and cost-efficiently identify their most profitable customers, and engage them in individualized, real-time customer loyalty relationships via their mobile devices. Visit: www.rewardloop.com