Email Marketing Case Study: QR Codes in Physical World Generate Unprecedented Email Opt-In Rates of

VANCOUVER, British Columbia—RewardLoop, the company enabling secure card-less customer loyalty     transactions via mobile phones, today announced ListBuilder, a     revolutionary tool that enables merchants and service providers to     collect their target customers’ opt-in email addresses via mobile     phones. ListBuilder collects opt-in email addresses through QR codes     merchants display in-store, and which can be integrated into almost any     marketing piece. The platform’s signature ‘Scan and Win’ feature enables     a merchant to define prizes that customers can win in exchange for     opting-in to receive the merchant’s email marketing.

ListBuilder is a turnkey service designed for restaurants, retailers,      and service providers of any size. The service is self-activated and     deploys in a matter of minutes. ListBuilder includes:

1. A free QR code reader download service for merchants to provide to     their customers

2. A merchant-branded mobile website for collecting opt-in email     addresses

3. A random prize draw system for merchant-defined prizes

4. A mobile comment card feature for soliciting customer feedback

5. 20 custom QR codes linked to the merchant’s mobile website

A case study for ListBuilder at Prestons restaurant in Vancouver, BC,      saw opt-in rates of 5% to 8% of guests per day. By communicating with     personalized emails, Prestons expects to turn infrequent diners into     regulars, and increase traffic at off-peak times. “Since Prestons     launched ListBuilder, our opt-in email list has been growing at an     unprecedented rate,” says Prestons’ General Manager, Stephen Billyard.      “We are on-track to capture 3000 to 3500 email addresses per year, which     will have a direct and measurable impact on our bottom line. ListBuilder     has been a huge win for us.” The case study can be found at www.rewardloop.com.

Many merchants are using ListBuilder to take advantage of special     discounts being offered by the US Postal Service. During a QR code     promotion running July 1 – Aug 31, 2011, direct mail that includes a QR     code is eligible for a discount.

About RewardLoop

RewardLoop provides card-less loyalty programs for the mobile era. The     company’s patent-pending innovations enable a merchant of any size to     simply and cost-efficiently identify their most profitable customers,      and engage them in individualized, real-time customer loyalty     relationships via their mobile devices. Visit: www.rewardloop.com