Demystifying Brand Loyalty Among Generation X
Crowdtwist Team | August 21, 2015

The 2015 Crowdtwist Loyalty Program Report:   |   PART 2 OF 3

The 2015 CrowdTwist Loyalty Program Report study was conducted in June 2015. A sample of 1,208 North American consumers ages 18 to 69 participated in this study through an online survey. The report explores consumer attitudes about loyalty programs and the ways in which they drive behavior and engagement. Part 2 of this report focuses specifically on 403 consumers of Generation X, who are defined as consumers born between 1965 and 1980.

This research was commissioned to understand the attitudes of Gen Xers toward loyalty and rewards programs and what activities motivate them to remain engaged with a brand. This report is the second of a three-part research series. Part 1 of the report focuses on millennials, consumers born between 1981 and 1997. As the smallest population sandwiched between two larger groups—millennials and baby boomers—Gen Xers are typically positioned as the forgotten generation. Yet, their spending power and their willingness to pay more for the products and services that they hold dear prove them worthy for marketers.

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