Demystifying Brand Loyalty Among Baby Boomers

The 2015 CrowdTwist Loyalty Program Report study was conducted in June 2015. A sample of 1,208 North American consumers ages 18 to 69 participated in this study through an online survey. The report explores
consumer attitudes about loyalty programs and the ways in which they drive behavior and engagement. Part 3 of this report focuses specifically on 403 baby boomer respondents, who are defined as individuals born between 1946 and 1964.

This research was commissioned to understand the attitudes of baby boomers toward loyalty and rewards programs and what activities motivate them to remain engaged with a brand. This report is the third of a three-part research series. Part 1 of the report features millennials, consumers born between 1981 and 1997. Part 2 of the report focuses on Generation X, consumers born between 1965 and 1980. Baby boomers belong to an important demographic that deserves attention. This generation not only has power in numbers—with an estimated population of 74.9 million this year—but it also has sizeable spending ability that shouldn’t be ignored.