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Marketers are in the midst of a radical change. As tracking cookies and third-party data strategies fall by the wayside, now is the time for marketers to step into a new way of doing things: a zero-party data strategy.
This guide will provide a clear, and easy-to-follow strategy to transition you from outdated, third-party-data-dependent methods into a newer, more compliant way to collect data and create personalized campaigns. As a bonus, the relationships your brand can grow from these new methods will help to future-proof your marketing strategies against the next disruptive technology changes.
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