Customer Loyalty Trends For 2022

Discover What's In Store For Customer Loyalty In 2022

2021 was a year of constantly shifting COVID-19 policies along with changing customer needs and expectations. To stay successful brands discovered they had to make customer loyalty and retention a primary focus: finding new ways to engage customers; understanding how emotional connections and trust play a part in building customer relationships; and incorporating greater personalization into customer interactions.

In this ebook we explore some of the resulting trends ahead for customer loyalty in 2022, including: 

  • New ways to build loyalty and retention by transforming the customer experience 
  • Why it's important for marketers to collect and understand both transactional and behavioral loyalty program data
  • The increasing usage of receipt validation technology along with brand collaborations and partnerships within loyalty programs

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