Customer Journey Analytics 101: The Essential Guide for Marketing and Customer Experience

In 2017, understanding your customers’ journeys as they interact with your brand across touchpoints and channels is paramount for driving optimal business results. But with so many disparate channels, tools and data sources, and limited resources, accomplishing this can be a near-impossible task (with traditional analytics methods and tools, that is.)

In this information-packed eBook, you’ll discover how leading marketing and CX teams are adopting cutting-edge journey analytics technology to get a powerful, real-time visualization of their customers’ journeys. This eBook will help you apply a new journey-based approach to measurement, optimization and customer engagement to drive optimal business outcomes. You'll learn:

  • How a customer journey based approach is vital for impacting key metrics such as revenue growth, churn rate, and customer lifetime value

  • What customer journey analytics is, and how teams are using it to improve results

  • Why traditional analytics tools are no longer enough, and how journey analytics succeeds where legacy tools fail  

  • The major differences between journey analytics and journey mapping, and how to use them together for maximum impact 

  • Five key business benefits of journey analytics, and practical real-life use cases