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The dunnhumby Customer Centricity Index (CCI) measures customers' perceptions of how well restaurants meet their needs and wants. This report provides a glance into customer perceptions of the most customer-centric fast food and casual dining restaurants
dunnhumby surveyed customers for their opinions on menu assortment, price, experience, feedback, promotions, loyalty and communications for restaurants in these categories. These factors make up the 7 Pillars of Customer Centricity that dunnhumby has identified as most important to long-term loyal customer growth.