Crypto Engagement Strategies for Your Business
The Bakkt Team | December 05, 2022

Three years ago, your company may have been asking, “Should we have a crypto strategy?” Today, you must ask: “What is our crypto strategy?” What changed?
With cryptocurrency adoption growing, forgoing a crypto strategy puts your business at risk of falling behind. Financial services providers are seeing assets move to crypto exchanges. Retailers may be losing shoppers to competitors that accept crypto payments.
In an environment of ever-heightened competition, customers are always looking for more rewarding relationships, meaning that companies in any industry should consider how crypto could enhance their loyalty programs.
For example, today, more Americans own cryptocurrency than ever before. As of 2021, 1 in 4 Americans own crypto – up 61% from 2018 to 2021.
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