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As world economies continue to expand at a rapid pace, they are becoming more interdependent. Companies buy, sell, manufacture, and locate internationally. The world’s GDP growth is making Citi customers everywhere more prosperous and numerous. A bank that can leverage the purchases of goods and services by its customers stands to gain from a first-rate loyalty program. Citi’s ThankYou Rewards customer loyalty program has accomplished just that. The program has existed at the intersection of Citi as one of the world’s largest banks and the goods and services purchased with Citi cards. Nonetheless, the program’s success has come through some forward-thinking innovations.