As more brands introduce or enhance their loyalty program offerings, consumer expectations surrounding those offerings continue to increase. Consumers face a “
sea of sameness” where many loyalty programs look, feel, and function the same, resulting in consumers being more selective and only engaging with those programs that can offer meaningful value.
In its latest e-book, FIS outlines the benefits of its Premium Payback™ technology for cardholders, financial institutions, and merchants. In the paper, FIS provides statistics and methods to increase customer loyalty and usage of branded rewards credit cards.
Read more about FIS Premium Payback and how to offer loyalty members flexible payment solutions.
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