Consumer Perceptions of the Digital Experience
The 89 Degrees Team | December 11, 2018

Proprietary Study Commissioned by 89 Degrees through Lightspeed/Kantar

Marketers today face the unique challenge of optimizing an online experience to maintain a competitive customer base, and integrating channels with increasingly complex consumer data. This research highlights both progress and opportunity for marketers as they strive to leverage digital channels to assist their purchase journeys.

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