CONTENT GALLERY

In recent years, consumers have shown more concern for social justice causes. They are worried about climate change and sustainability. They are interested in more diverse workplaces, communities, and political representation. They want their...Read More

Measurement is a necessity in every industry, and the travel and entertainment industry is no different. In fact, measurement might be even more important for brands offering travel accommodations and entertainment experiences, since data tracking...Read More

Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. At...Read More

Creating relevant and engaging experiences for customers might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. We...Read More

Big Data and consumer analytics is becoming more sophisticated and is opening the door to both exciting opportunities and formidable challenges. Organizations are striving to get a clearer picture of their customers. Data about consumer behavior...Read More

In last year’s Executive Perspectives Report called Listening to Your Customers, we reported on the responses CMOs, marketing, and operations executives gave to the following question: “What are the biggest benefits you receive and...Read More

Anyone familiar with Moore’s Law—that, essentially, computing power doubles approximately every two years knows that the acceleration of technology is only getting faster as time goes on. Disruption seems to be following this same...Read More

The topic of changing customers has been a hot topic in marketing since, well, the beginning of marketing. Predicting and adapting to changes in the consumer is among the most vital skills a marketer can possess, yet in our discusssions with...Read More

We use the word sophistication in everyday conversation in different ways. One could talk about the sophistication of the wealthy, or how a neighborhood over time changed from simplicity to sophistication. The thesaurus lists the following...Read More

Overall, marketers believe a vital connection exists between customer loyalty and employee loyalty (employee engagement). Years ago, a CEO of Campbell’s Soup once said, “To win in the marketplace you must first win in the workplace...Read More