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As an unbiased, objective, and market-driven association for customer loyalty, Loyalty360 is in a unique position to help brands navigate their challenges.
From the challenge of offering unique experiences to personalization to security breaches and more, one element is constant – data. In today’s digitally connected world, data is the world’s most valuable – and often most challenging – resource.
As a result, brands are racing to collect more and more data, but with an increase in data misuse, breaches, and customer confusion on where, how, or who is using their data, new data and privacy regulations are taking shape around the world – in particular, the implementation of the California Consumer Privacy Act (CCPA) in January 2020. Meeting new privacy standards requires incremental effort for most any brand and creates a new hurdle marketers must understand.
To help marketers meet this challenge and to help better understand where data and privacy regulations are headed, Loyalty360 spoke with brand and supplier member representatives across a range of industries through a series of conversations, formal interviews, and small-sided meetings. We asked for their perspectives on CCPA, how it may impact customer loyalty, and how they are preparing (or have prepared).
What follows is a unique and compelling discussion of how our brand and supplier members view not only CCPA, but also bigger picture data and privacy concerns, how they are working to clarify value propositions, simplify communications, and properly collect data moving forward based on increased complexity, regulations, and legal uncertainty they face.
To read the full report, click "PDF Download" above. Report available to Loyalty360 corporate and individual members.