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GES teamed up with Nike to help create Nike’s largest retail footprint in the US. The new store changed its approach to literally envelope customers in the Nike brand, making the store seem more like a museum than a store.
In the summer of 2011, Global Experience Specialists (GES) partnered with Nike to elevate its Caesar’s Palace location in Las Vegas, from the old “Niketown” brand to the new “Field House” concept. The store includes a significant expansion from 20,000 to 40,000 square feet, as well as a new customer experience.
Read the case study here.