CONTENT GALLERY

Marketing used to be primarily focused on acquiring new customers or winning back lapsed customers and, in many respects, it still is. There is a growing focus, however, on retaining and rewarding the best customers first. In an age of...Read More

No brand is immune to the disruptive marketing and customer engagement forces that are altering the very fabric of the business landscape. Not only are consumer behaviors and attitudes quickly changing, but new generations of consumers are also...Read More

AARP is on a mission to strengthen communities and help aging people live better lives. As a nonprofit organization, AARP strives to improve the quality of life for those facing an array of issues related to healthcare, employment security...Read More

There is a tremendous amount of focus surrounding the importance of individualized customer engagement and incentivized personal experiences. When a brand can find the right intersection between these two trending ideas, they can begin building...Read More

Communities form a crucial aspect of most human relationships, and they are just as important for the success of a neighborhood and its residents as they are for the relationships built between a company and its customers. For many, belonging to a...Read More

New innovative technologies and modern digital platforms are constantly being championed in every corner of the marketing industry. In our hyper-connected culture, adopting this strategy usually makes sense. Digital innovation has changed...Read More

What Shoe Carnival marketers wanted was more value in the program. There was more to it than just increasing the number of participants. What the brand wanted was members whose loyalty could become a true business advantage to...Read More

The dunnhumby Customer Centricity Index (CCI) measures customers' perceptions of how well retailers meet their needs and wants.This report provides a ranking of the most customer-centric retailers in the food service industry. dunnhumby...Read More

GES teamed up with Nike to help create Nike’s largest retail footprint in the US. The new store changed its approach to literally envelope customers in the Nike brand, making the store seem more like a museum than a store.Overview In the...Read More

VANCOUVER, British Columbia—RewardLoop, the company enabling secure card-less customer loyalty     transactions via mobile phones, today announced ListBuilder, a     revolutionary tool that enables merchants and service...Read More