Taking the First Steps in Understanding and Motivating Existing Customers

  • December 01 2017
  • Resource: Research And Reports

Goodwill Industries of Denver is one of many Goodwills throughout the country. Each one operates independently and addresses unique challenges – the Goodwill model is to serve the unique needs of their local communities. For example, Denver...Read More

A Case for Individualized Incentives: How Preference Data Became Intuit’s Key to Customer Retention

  • November 15 2017
  • Resource: Research And Reports

That is, brands and marketers must intimately and deeply understand their customers. This hinges on a brand’s ability to collect, analyze, and apply data. Since customer data has become such a powerful tool to design and conduct an array of...Read More

How to Begin: Sungard's Path from Infancy to Customer Experience Maturity

  • November 01 2017
  • Resource: Research And Reports

New market forces and rapidly evolving customer habits are leading many brands to rethink their marketing strategies. The primary reason for this shift is that many traditional tactics are no longer relevant. Since advanced digital and social...Read More

Winning Year-Round Fan Loyalty On and Off the Field

  • October 15 2017
  • Resource: Research And Reports

We have all seen him. He is the crazy fan at the football game with the painted face, the odd-colored hair, and the outrageous outfit matching the team colors. He stands up, pumps his fist, turns around, and urges the rest of the fans to stand up...Read More

How Big Data and Omni-Channel Engagement Activate Samsung Customer Loyalty

  • October 01 2017
  • Resource: Research And Reports
  • Loyalty360

It’s hard to imagine being in the marketing industry and not being inundated with data. Data-driven insights have given marketers a newfound ability to target, segment, and directly engage customers in ways that were impossible just a few...Read More

How Kraft Heinz Builds Dynamic and Personalized In-Store Shopping Experiences

  • September 15 2017
  • Resource: Research And Reports
  • Loyalty360

While many estimates claim that the vast majority of purchases are still made in brick and mortar retailers, this is no time for brands to remain complacent. The in-store shopping experience might be the dominant paradigm for the time being, but...Read More

True Value’s Journey Toward Intelligent Loyalty Marketing

  • September 01 2017
  • Resource: Research And Reports
  • Loyalty360

Data seems to drive most marketing strategies today. Customer engagement relies on collecting data to create personalized customer experiences, and many loyalty programs have been referred to as an ideal data capture strategy. Once it is collected...Read More

Branch of the Future: Building the Brand, Not Just the Branch

  • August 15 2017
  • Resource: Research And Reports

When PeoplesBank bank was founded in 1885, the local newspaper reported it was done “on a somewhat new plan.” Today, with almost 50 branches in Massachusetts, PeoplesBank has continued its tradition as an innovator by introducing...Read More

Fueling Fan Passion: How Fanatics Creates Emotional Engagement and Customer Loyalty

  • August 01 2017
  • Resource: Research And Reports

America is a nation of sports fans. Fans by the thousands flock to football stadiums. College and professional basketball games capture the attention of millions, especially when these sports culminate in dozens of tournaments toward the end of...Read More

Driving B2B and B2C Engagement through Effective Communication

  • July 15 2017
  • Resource: Research And Reports

Wheaton World Wide Moving manages up to 40 thousand moves per year, which include household moves as well as military, corporate relocation, and international moves. In 2012, Wheaton acquired Bekins making it the fourth largest moving company in...Read More

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