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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Social media is often viewed through a skeptical lens by loyalty marketers, who sometimes don’t grasp the potential impact it could have on their respective customer bases. In this day and age, though, social media’s power and...Read More
Launched in 2008, Chicken Salad Chick is a fast casual chain of chicken restaurants based in Auburn, Alabama.
Chicken Salad Chick serves full-flavored, Southern-style chicken salad “made from scratch and served from the heart”. With...Read More
Activision was founded in 1979 as the first independent publisher of video game software. In the early 1980s, the company launched games for the Atari 2600 including Pitfall, RiverRaid, and Kaboom.
The company has created and, through various...Read More
The New York Racing Association, a not-for-profit organization that comprises three thoroughbred horse racing tracks: Aqueduct, Belmont Park, and Saratoga-is steeped in history and tradition. Saratoga, named one of the Top 10 Sporting Venues of...Read More
Caesars Palace is one of the oldest and most iconic buildings in Las Vegas. What few people realize, though, is that Caesars is more than just a hotel and casino along the famous Las Vegas Strip. The company also has 35 properties across the...Read More
Just the thought of having to deal with health insurance and its increasing complexity, confusing jargon and extravagant costs is enough to, well, make a person feel sick. The health care industry, it seems, is in a constant state of evolution...Read More
Healthcare insurance and the costs of healthcare continue to dominate the headlines. All stakeholders in the healthcare system appear determined to stem the rising tide of healthcare costs in the US, especially employers. The Centers for Disease...Read More
Technology is transforming nearly every industry to varying degrees, but the entertainment space has undoubtedly shifted in very dramatic ways. As the digital innovation trail blazes its way across the Internet and into consumers’ homes via...Read More
Goodwill Industries of Denver is one of many Goodwills throughout the country. Each one operates independently and addresses unique challenges – the Goodwill model is to serve the unique needs of their local communities. For example, Denver...Read More
That is, brands and marketers must intimately and deeply understand their customers. This hinges on a brand’s ability to collect, analyze, and apply data. Since customer data has become such a powerful tool to design and conduct an array of...Read More