Thermo Fisher: Using Data to Orient its Customer Loyalty Program

  • November 06 2018
  • Resource: Research And Reports
  • Loyalty360

Thermo Fisher Scientific is a world leader in serving science. Its mission is to accelerate life science research, solve complex analytical challenges, improve patient diagnostics, deliver medicines to market, and increase laboratory productivity....Read More

From Haters to Lovers–How RAC Grew Its Facebook Audience by Over 500% through Monitoring, Measuring, and Monetizing Social Media

  • April 16 2018
  • Resource: Research And Reports

Social media is often viewed through a skeptical lens by loyalty marketers, who sometimes don’t grasp the potential impact it could have on their respective customer bases. In this day and age, though, social media’s power and...Read More

Chicken Salad Chick: Adapting Programs for the Modern Age

  • March 15 2018
  • Resource: Research And Reports

Launched in 2008, Chicken Salad Chick is a fast casual chain of chicken restaurants based in Auburn, Alabama. Chicken Salad Chick serves full-flavored, Southern-style chicken salad “made from scratch and served from the heart”. With...Read More

Activision: Putting the Voice of the Customer into Action

  • March 01 2018
  • Resource: Research And Reports
  • Loyalty360

Activision was founded in 1979 as the first independent publisher of video game software. In the early 1980s, the company launched games for the Atari 2600 including Pitfall, RiverRaid, and Kaboom. The company has created and, through various...Read More

NYRA Race Toward Enhanced Digital Customer Engagement, Brand Loyalty

  • February 15 2018
  • Resource: Research And Reports
  • Loyalty360

The New York Racing Association, a not-for-profit organization that comprises three thoroughbred horse racing tracks: Aqueduct, Belmont Park, and Saratoga-is steeped in history and tradition. Saratoga, named one of the Top 10 Sporting Venues of...Read More

Engagement Through Entanglement: Staying Top-of-Mind Through Collaboration

  • February 01 2018
  • Resource: Research And Reports

Caesars Palace is one of the oldest and most iconic buildings in Las Vegas. What few people realize, though, is that Caesars is more than just a hotel and casino along the famous Las Vegas Strip. The company also has 35 properties across the...Read More

A Prescription for CX Success: Improving the Customer Experience in the Ever-Changing Health Insurance Industry

  • January 15 2018
  • Resource: Research And Reports

Just the thought of having to deal with health insurance and its increasing complexity, confusing jargon and extravagant costs is enough to, well, make a person feel sick. The health care industry, it seems, is in a constant state of evolution...Read More

Humana Case Study: A Loyalty Program for Insuring Healthier Customers

  • January 01 2018
  • Resource: Research And Reports

Healthcare insurance and the costs of healthcare continue to dominate the headlines. All stakeholders in the healthcare system appear determined to stem the rising tide of healthcare costs in the US, especially employers. The Centers for Disease...Read More

A Case for Individualized Incentives: How Regal Cinemas Achieved Competitive Differentiation in a Highly Disrupted Industry

  • December 15 2017
  • Resource: Research And Reports

Technology is transforming nearly every industry to varying degrees, but the entertainment space has undoubtedly shifted in very dramatic ways. As the digital innovation trail blazes its way across the Internet and into consumers’ homes via...Read More

Taking the First Steps in Understanding and Motivating Existing Customers

  • December 01 2017
  • Resource: Research And Reports

Goodwill Industries of Denver is one of many Goodwills throughout the country. Each one operates independently and addresses unique challenges – the Goodwill model is to serve the unique needs of their local communities. For example, Denver...Read More

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