Breaking the Code: Customer-Driven Learning and Innovation

It has never been easier to know what’s on your customers’ minds.

Through feedback, behaviors and data, consumers are making their desires felt. That includes what makes them tick—or just ticked off. Companies that learn from this treasure trove of customer data and use it to innovate their products and services will be well positioned to thrive in the years ahead. And if you’re looking to up the ante even further, listening to your employees—especially those in direct contact with customers—helps even more.