Bravo Brio Restaurant Group Recalibrates to Reward Guest Frequency

The Bravo Brio Restaurant Group (BBRG) first launched its surprise and delight rewards program in September 2012. The company had set a goal of generating a certain number of incremental visits per guest with the rewards program. When they did not see the numbers they were looking for right out of the gate, they decided to take a closer look at the program.