close

BrandBites: What if Marketers Had a Crystal Ball? 2017 Second Quarter

In an effort to continually provide exclusive, unique, and engaging brand content to our audience, Loyalty360 presents the latest edition of BrandBites, which features responses from brand executives regarding their most daunting marketing challenges.

Today’s CEOs, CMOs, and other marketing professionals at leading brands often wonder what kind of insights can be gained from competitors, customers, vendors, and more. Loyalty360 wanted to know what these professionals wanted to know, and from whom they would like to learn. What follows are responses to these questions and what these executives want to know most. The respondents represent a variety of industries and marketing disciplines.

close

The Lyalty Pulse View All
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?