Beyond Transactions: Improving Customer Engagement with Emotional Loyalty
The Tata Consultancy services Team | January 27, 2023

Transactional loyalty programs — points, discounts, and coupons — are losing engagement as customers continually change. In the current market, these programs are only successful when they offer the best deal. 

From studying customer behavior and changes, TCS found that the key to building successful transactional loyalty starts with cultivating emotional loyalty. Transforming an organization from transactional to emotional loyalty relies on three concepts: hyper-personalization, experiential marketing, and authenticity. 

Read more about TCS’ recommendations on how to implement these concepts and develop successful emotional loyalty in your customers. 

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