Originally created to measure customer satisfaction, the Net Promoter Score (NPS) helps brands check the health of their loyalty and marketing efforts. The NPS helps brands set KPIs and benchmarks for loyalty strategies because the score determines how many customers are recommending the brand to potential customers.
In its recent study, Iris® Powered by Generali determined several factors that improve the NPS, building both a wider customer base and customer loyalty. The study helps provide actionable steps with measurable outcomes.
Read more about Iris’ steps to improving the NPS and building customer loyalty.
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