Back to School Engage Report Research and Real World Examples to Help Brands Better Engage With Cons
The Prizelogic Team | May 28, 2019

When asked which category caused them the most stress, parents indicated anxiety across all major Back to School shopping categories. While Computers and Electronic Gadgets are typically the most expensive purchases, social pressures and the range of choices related to Clothing and Accessories make that category by far the greatest source of Back to School stress.

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