Acing the CEM Experiment A Handbook on 8 Customer Engagement Management (CEM) Learnings from Leading
Capillary Technologies | October 06, 2014

Reaching out to customers and simplifying their buying choices right when they need it has always been the holy grail of retail marketing. New and effective marketing technologies along with analytics present retailers the ability to deploy targeted campaigns to their customers across multiple channles. These abilities significantly improve customers engagement and has transformed run-of-the-mill marketing into an ROI-driven engine that links key business performance indicators with marketig efforts.  

In this ebook, we present a few innovative data-driven marketing strategies that our customers are deploying to increase incremental sales, improve profit margins and enhance to-of-the-mind recall. 

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