New Behavioral Marketing POV Paper Series: Part I - 3 Challenges That Are Preventing You From Maximi

Welcome to the Age of The Customer, where the sure-shot marketing formulas that worked for so many years are now failing. Companies are faced with a 24/7 marketplace, an explosion of channels and devices, and a consumer group dominated by Millennials and digital natives who expect speed, convenience and flexibility; there’s no denying that consumers are now in the driver’s seat in terms of engagement. In response, savvy marketers must adopt the practice of Behavioral Marketing: identifying opportunities and engaging consumers with relevant, personalized messages – at just the right time in their buying journeys.