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Welcome to the Age of The Customer, where the sure-shot marketing formulas that worked for so many years are now failing. Companies are faced with a 24/7 marketplace, an explosion of channels and devices, and a consumer group dominated by Millennials and digital natives who expect speed, convenience and flexibility; there’s no denying that consumers are now in the driver’s seat in terms of engagement. In response, savvy marketers must adopt the practice of Behavioral Marketing: identifying opportunities and engaging consumers with relevant, personalized messages – at just the right time in their buying journeys.
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