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Behavioral economics is causing quite a buzz these days, especially as it relates to marketing. Doesn’t every marketer want to know what truly drives consumer behavior -- and how to influence it? Behavioral economics offers some important theories that, when applied to marketing, can strongly impact and influence consumer behavior.
If you’re a marketer looking to inject energy into your marketing tactics or just curious about how humans make decisions, read on. As a digital marketing solutions company obsessed with motivating consumer behavior, we’ll share the basics of behavioral economics, give you a few tools to test, and show the impact these theories can have on your campaigns.
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