CONTENT GALLERY

Save time and money by taking advantage of existing resources in a new way. KANA offers a unified, omni-channel desktop that allows you to transform your customer experience without the cost and complexity of rip and replace.The abundance of...Read More

Points for Action is a multichannel loyalty strategy that incentivizes and rewards customers for engaging with brands across all channels they operate in to deepen the customer relationship. Eighty-four percent of consumers said they would...Read More

Mobile tracking is a hot topic. We’ve all heard stats: • 90% of American adults have a cell phone* • 58% of American adults have a smartphone* • 72% of U.S. smartphone users use their phone while shopping** .....Read More

As the economy improves and retail competition steepens, customer loyalty is delivering impressive bottom-line results. From discounts and rebates to cash-back and points, loyalty programs of all types are boosting customer spending, shaping...Read More

In today’s retail market, in order to achieve superior growth, retailers need to do two things: retain their existing customers, at the same time as attracting new ones from rivals. This battle for market share, or share of wallet, is...Read More

With ever increasing competition, and the blistering pace of the retail industry, getting granular customer information is imperative.  Retailers worldwide are trying to make sense of the vast amounts of customer data collected through POS...Read More

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined.To manage it, marketers need an approach that preserves creative engagement while...Read More

Many organizations view customer service as an important way to differentiate themselves from their competitors. However, as the number of communication channels and devices increases, so does the challenge of engaging consumers effectively and...Read More

This article explores some of the key challenges retailers face in regards to the enterprise-wide management of data and marketing communications. Specifically, as retailers expand their suite of programs and promotional offerings to customers...Read More

In a competitive market where loyalty programs are ubiquitous, brands must set themselves apart to drive customer experiences to build real relationships. It’s about distilling smart, customer-centric data to deliver a...Read More