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Creating a loyalty program is an important step toward securing a better understanding of your customers and demonstrating value for their ongoing interaction with your brand.
Yet just building such an initiative isn’t enough. You need to promote it and encourage participation. A loyalty program is only effective if customers and future shoppers are aware it exists and remain active in it.
To achieve success, it’s essential to promote your program across multiple channels and touchpoints to increase visibility and enrollment.
Getting the word out about a loyalty offering involves far more than adding a banner to a website. It requires integrating the program into every facet of your business.
We’ve assembled eight strategies you can implement to create awareness and keep your loyalty program top of mind.