7 Brand Loyalty Drivers: What Makes the Loyalty Community Brand Loyal?

In May 2019, KNow Research conducted a Pop-Up Insights Booth at Loyalty Expo to delve deeper into the question and find out what drives this brand loyalty and how loyalty marketers view brand loyalty. KNow Research is a full-service, qualitative insights consultancy that enables marketers and brands to understand customer motivations through custom research design.

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