5-step Guide to Successful Loyalty Programs

As the economy improves and retail competition steepens, customer loyalty is delivering impressive bottom-line results. From discounts and rebates to cash-back and points, loyalty programs of all types are boosting customer spending, shaping purchasing behavior, building brand awareness and increasing market basket size.

 

In fact, according to a new study by Nielsen, nearly 60% of global respondents said that loyalty programs were available where they shopped, and of those, a whopping 84% said they were more likely to visit those retailers.

 

While it’s true that if consumers are being rewarded, they are more likely to shop at a particular store, maintaining consumers’ lonAs the economy improves and retail competition steepens, customer loyalty is delivering impressive bottom-line results. From discounts and rebates to cash-back and points, loyalty programs of all types are boosting customer spending, shaping purchasing behavior, building brand awareness and increasing market basket size.