45 Loyalty Marketing Ideas: 2016 Edition

U.S. consumers hold 3.3 billion memberships in customer loyalty programs. Yet only a quarter of brands with loyalty programs reward customers for some type of engagement. To make your loyalty offering a success, it’s imperative to reward members for their engagement with your brand and stand apart from the competition.
Why are loyalty or rewards program members so important? Engaged rewards members buy 90 percent more frequently, spend 300 percent versus non-members each year, and are five times more likely to purchase from a brand offering a rewards program. To keep customers interested in your loyalty initiative, it’s crucial to offer engaging activities and unique rewards to demonstrate the value of continuous participation. This e-book highlights 45 loyalty marketing ideas to keep customers connected to your brand beyond transactions and help you form stronger, more pro table relationships.