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Premium loyalty programs have exploded over the last few years. Paid programs are successful because consumers are entering into a defined financial relationship with a brand. If a customer is willing to demonstrate their commitment through an upfront payment, you can assume they are already primed to be a loyal customer. If you then provide tailored engagement, valuable benefits, and strengthen the emotional bond they have with your brand, they will be even more loyal to your company and continue to choose you over competitors.
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