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As a customer yourself, you can intuit the value of great customer experience. But when it comes to making decisions and prioritizing actions inside your business, intuition is rarely enough. Capital investment and organizational changes often come down to some simple, yet difficult, questions: What will the impact be? Will it drive revenue?
This ebook is designed to help you answer these questions in relation to investments your company makes in customer experience—while providing you with revenue-driving customer experience actions and elements you could start incorporating into your business today.
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