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How do you keep your customers engaged and loyal when they have infinite options at their fingertips?
Challenges such as the pandemic, supply chain struggles, and inflation have made consumer loyalty a more elusive goal for all brands. These factors have forced many brands to rethink loyalty and create top-of-the-line customer experiences for premium loyalty members.
While enrollment in all types of loyalty programs remains high, premium loyalty is becoming more in demand among consumers. But we also found there are many opportunities for brands to engage loyalty members within programs themselves, which can help drive revenue and customer engagement.
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