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Personalization is Key
Over the last three years, survey data from our annual mobile loyalty studies have shown a steady increase in loyalty program acquisition, with a majority of brands citing the addition of mobile components as the biggest contributor to growth. Brands who are willing to invest in mobile are now leveraging this digital channel to activate traditional acquisition touchpoints such as in-store, email and web to drive new loyalty signups and subsequently drive engagement with these new members.
In our 2018 Mobile Loyalty Report, we examine survey results from US brands and consumers on preferences for loyalty engagement and the tremendous opportunity for brands to drive better results with personalization. We also offer insights into developing a strategic roadmap for enhancing the personalization of your program.
Click the green button to download the report.