2015 Customer Experience Trends Report

In November 2014, InMoment launched a survey to consumers and brands alike. In it, we asked them to rank six developing customer experience (CX) trends in order of importance. We also asked them to share their insight into other important CX trends beyond the six we provided.

They delivered. Thanks to all the wonderful human beings involved (775 in total).

The chorus sung within its pages:

  • Six of today's trends ranked top to bottom
  • The one thing customers care about most
  • How brands can give customers that one thing
  • A "3 easy steps" scenario for doing CX right
  • A friendly warning for brands that care
  • And one important write-in from our partners