20 Characteristics for Best-in-Breed Loyalty Programs

Winning customers is crucial to the success of any brand, but keeping them is even more essential. At a time when competition is erce and brand loyalty is eeting, it’s in your best interest to implement a marketing strategy that turns one-time shoppers into repeat buyers. After all, these customers spend 67 percent more than a new one.

A multichannel loyalty program gives you the tools you need to keep customers and their business. If designed well, a good loyalty strategy not only encourages ongoing business and fuels revenue, but it also helps you collect valuable insights to drive your marketing e orts. To capture customer a nity, it’s important to implement key components that will further drive successful outcomes of your program.