More than 1 billion people in the U.S. belong to a loyalty program. While the strategic initiative helps brands better understand customers and capture a wealth data for remarketing efforts, it’s important to evaluate whether such a program fits your specific goals.
Discover key insight into what you should consider when evaluating a multichannel loyalty program for your brand. This e-book offers 10 1/2 recommendations you should review before you move ahead with planning a new loyalty program, or begin exploring the process.
In this e-book, you will learn:
- The importance of surveying the loyalty landscape
- How to identify the rewards structure and type of offers that will work best for your brand
- When to consider working with a third-party partner
- What data you want to capture as part of your loyalty program
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