CINCINNATI—Loyalty360 is proud to announce the Executive Perspectives Webinar Series, a new set of webinars centered on the popular Executive Perspective research papers. The series will see CEO Mark Johnson speaking alongside Baesman Insights & Marketing President Jeff Sopko, in an exploration of prominent themes facing today’s senior-level loyalty marketers. The first webinar, to be presented on June 28th, will cover disruption and how the changing nature of customer loyalty has opened the door for innovation on both the brand and technology supplier sides of the table. 
“Our Executive Perspective reports are a qualitative snapshot of the state of the customer loyalty industry and have proven to be a popular piece of Loyalty360’s member-only content,” said Mark Johnson, CEO & CMO of Loyalty360. “The papers are different than other market facing quantitative papers, in that they are driven by qualitative insight from senior level marketers who are tasked with understanding their customer in this disruptive age. They give marketers the opportunity to see what their peers are thinking, and are highly relatable in that manner. This webinar series will allow us to take a deep dive into this exclusive insight alongside a respected partner in Baesman Insights & Marketing.”
Jeff Sopko, president of Baesman Insights & Marketing said, “The Baesman Insights & Marketing team is happy to be working with Loyalty360 to help advance customer loyalty through this webinar series.  The series covers many urgent topics in the field and we believe it helps provide marketers with actionable insights that keep loyalty progressing and helps build stronger customer connections.”
The series will consist of 7 installments taking place on the dates listed and featuring the following topics below:
June 28th – Disruption: How companies are coping with the constant change brought about by disruptors in the market.
July 19th – Listening to Customers: The ways in which brands continue to gather consumer feedback and use it to inform decisions.
August 23rd – Measurement: Brands describe how they determine KPIs, and how this has changed over time.
September 18th – Challenge of Data and Analytics: Hurdles faced in the management of an ever-increasing volume of customer data.
October 9th – Customer Loyalty Defined: Going to the core of customer loyalty to find its defining characteristics and driving factors.
November 15th – Personalization: How companies continue to tailor experiences according to precise consumer preferences.
December 6th – Corporate Responsibility: How leading brands continue to leverage CSR to engage both employees and consumers
For more information, or to register for the first free webinar on June 28th, please visit
About Loyalty360
Loyalty360 is an unbiased, objective, and market-driven association for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we’ve created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer.
About Baesman Insights & Marketing
Baesman Insights & Marketing is a full-service marketing agency that brings customer data and insights to life through a fact-based approach focused on proving results across any channel, with no silos or constraints. We show brands the true potential of their customers.
Based in Columbus, Ohio, the agency is comprised of former brand-side marketers that understand the challenges brands face every day. The agency generates award-winning customer marketing results through three areas: Customer Insights & Analytics; Customer Marketing Programs; and Loyalty Services. We deliver results with minimum disruption and maximum impact to drive brand goals and prove ROI. Our brand partners include American Girl, Ann Inc., DSW, Hibbett Sports, Justice, JEGS High Performance, Stanley Steemer, and many more.
For more information please visit, or follow us on LinkedIn and Twitter.
Baesman. Smart marketing. Beautiful results.


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