As marketing technology continues to grow more advanced across the customer loyalty industry, personalized content has gone from a differentiator to an expectation. Customers no longer respond to one-size-fits-all campaigns, and video content isn’t immune to this shift in consumer demand. HapYak’s Kyle Morton will delve into the significant advantages of bringing personalization to the video channel in a March 6th webinar, simply titled “How to Build Customer Loyalty with Personalized Video
As the company’s Founder and Chief Product Officer, Morton will share with attendees the advantages and opportunities associated with personalized video, as well as best practices in designing and executing an effective campaign making use of the channel. Powered by Loyalty360, the webinar is free to attend and will be held at 1pm on Tuesday, March 6th.
“Personalized video is on the horizon as a major technology set to disrupt the customer loyalty paradigm,” said Mark Johnson, CEO of Loyalty360. “We look forward to hearing from HapYak about how this tool can be best utilized in engaging and retaining today’s discerning consumer.”
Register now for “How to Build Customer Loyalty with Personalized Video,” and get a head start on the competition in leveraging this emerging technology within your organization. In addition to the live presentation, all attendees will receive a complimentary recording of the webinar following its completion. For more information or to register for the webinar, click here.
About Loyalty360
Loyalty360 is an unbiased, objective, and market-driven association for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we’ve created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer.
About HapYak
HapYak Interactive Video lets you easily add interactions to all your videos and provides analytics that measure engagement, lead intelligence and conversion. Now digital marketers can increase the impact of video and measure the strongest signals from their audience interactions. Quickly and easily add Calls-to-Action, Forms, Polls/Surveys, Links, Chapter Menus and Hot-Spots to your videos that are hosted anywhere (Brightcove, Wistia, Ooyala, Vimeo, JW Player, YouTube, etc...). Send viewer interaction data directly to Oracle Eloqua, Marketo, and other Marketing Automation, Web Analytics and Back Office platforms to increase Lead Quality, MQLs and Conversion Rates.

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