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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Expedia Group is a travel technology company that provides travel fare aggregators and travel metasearch engines through its numerous websites. These include, among others, carrentals.com, cheaptickets.com, expedia.com, and hotels.com. In total...Read More
Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. At...Read More
Loyalty360’s Carly Stemmer sat down with Senior Vice President of Client Success, Rosanna Tirrito, to talk about her brand and what the Customer Expo awards meant to her team.
Watch the video here!Read More
In recent years, consumers have shown more concern for social justice causes. They are worried about
climate change and sustainability. They are interested in more diverse workplaces, communities, and
political representation. They want their...Read More
Big Data and consumer analytics is becoming more sophisticated and is opening the door to both exciting opportunities and formidable challenges. Organizations are striving to get a clearer picture of their customers. Data about consumer behavior...Read More
Driving customer loyalty in all its forms and facets is one of the preeminent marketing strategies that brands currently seek to harness. Even though it is finally being recognized as a powerful marketing tool, customer loyalty still presents a...Read More
The topic of changing customers has been a hot topic in marketing since, well, the beginning of marketing. Predicting and adapting to changes in customer habits is among the most vital skills a marketer can possess. All forms of marketing are...Read More
Your VIPs are those customers you cannot afford to ignore. They are a group with significant impact on a business’ bottom line! But how do you go about defining, engaging & nurturing them? How do you make sure they get that special...Read More
In marketing, a majority of attention is paid to the biggest brands operating big-budget programs to engage millions of consumers. The stories that are less told, though often just as compelling, are those of smaller companies that are able to...Read More