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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
P.F. Wilson speaks with Lee Moreau, director of loyalty marketing at Celebrity Cruises, about the importance of creating personalized, memorable experiences for guests at every touchpoint.
Loyalty360's P.F. Wilson speaks with Ali Rauch, director of marketing at Chicken Salad Chick, about how the brand approaches customer loyalty through its Craving Credits mobile app.
Recently, a major retailer asked Lenati to assess its loyalty rewards program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But the program...Read More
2017 is going to be a very different year, and if you’re not proactively evolving your loyalty program, you’re going to get disrupted. If you think you’re a leader in loyalty, are you really progressive enough? Today’s...Read More
Marketers are always looking for the next breakthrough to cut through the media clutter and capture the attention of the consumer. Agencies, software providers and consultancies are more than happy to provide a continuous flow of shiny...Read More
In Episode 5 of the What We’re Seeing & Hearing podcast, a brand turns the tables on Mark Johnson and asks the Loyalty360 CEO/CMO about loyalty marketing and some of the challenges therein. Mark covers several...Read More
Loyalty360 CEO/CMO Mark Johnson gives his insight on some of the hot trends and topics in loyalty management today in Episode 4 of What We’re Seeing & Hearing. In today’s installment, Mark addresses the concepts of understanding...Read More
Emily Rudin, SVP of Client Success for CrowdTwist, a multichannel customer loyalty and engagement solutions provider, talks about how unique and memorable branded experience can keep customers engaged, win loyalty, increase spend, and more.Read More
We all know how impactful a loyalty program can be to creating engaged and loyal account holders, but most people don’t realize how it can impact the rest of the customer journey. Surprisingly, research and our own customers&rsquo...Read More
Loyalty cards are the number one most requested application of mobile wallet passes, according to a 2016 study done of 2,000 consumers in the US and UK. 67% of consumers want to use mobile wallet to keep track of loyalty benefits, ridding...Read More