Channel Loyalty

  • July 21 2010
  • Resource: Multimedia
  • Loyalty 360

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How to Make Voice-of-Customer (VOC), Enterprise Feedback and Engagement Initiatives Payoff

  • July 08 2010
  • Resource: Multimedia
  • Loyalty 360

Creating surveys, listening to customer feedback and gathering data are great to do, but how do you make them payoff. How do you get boardroom visibility for your initiatives? Chris Cottle, VP Marketing at Allegiance and Claire Howells, VP...Read More

Consumer Engagement 101

  • July 08 2010
  • Resource: Multimedia
  • Loyalty 360

The marketing revolution isn't just coming…it's over. And consumers have taken permanent control of the equation - selecting which brands they will embrace and which they'll reject. Discussions of impressions, response rates...Read More

Building Stronger Customer Relationships by Mobilizing Your Company. It's not just about the transactions, it's the interaction.

  • July 08 2010
  • Resource: Multimedia
  • Loyalty 360

Bring your mobile device for this highly engaging session where you will learn how mobile marketing innovation is the next major way to build stronger relationships, getting past the transaction to create greater customer...Read More

B2B Customer Insulation: From Shared to Exclusive

  • July 08 2010
  • Resource: Multimedia
  • Loyalty 360

Everyone seems to agree that there are arguably fewer new customers to be had in this challenged economy. As such, the savvy CMO embraces this and deftly focuses on keeping every last existing customer that he or she possibly can. To effectively...Read More

A Review of the 2010 DMA's Digital Marketing Days by Mark Johnson, President and CEO of Loyalty 360

  • June 22 2010
  • Resource: Multimedia
  • Mark Johnson

I just had the pleasure to attend the 2010 DMA Digital Marketing Days (June 14-16th, 2010) at the Hilton in New York City. I enjoyed a variety of great sessions that focused on the turbulent,  dynamic and exciting times for the direct...Read More

A Review of the 2010 Card Forum

  • June 06 2010
  • Resource: Multimedia
  • Loyalty 360

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DMA's 2010 Retail Marketing Conference

  • June 01 2010
  • Resource: Multimedia
  • Loyalty 360

After attending the DMA’s 2010 Retail Marketing Conference 2010 that was held last week (May 24-27th, 2010) at the Gaylord Palms in Florida, we again were told that the marketing industry is in transition. The lineup the DMA brought to the...Read More

Mobile Marketing: Where it Is and Where it's Going - Q&A with Kevin Grieve, CEO of Mocapay

  • May 19 2010
  • Resource: Multimedia
  • Loyalty 360

Q&A with Kevin Grieve, CEO of MocapayRecording by Loyalty Mark Johnson, President & CEO, Loyalty 360Loyalty 360 recently polled its members to determine whether mobile is part of their customer loyalty strategies. The survey found that:36...Read More

Career Development, Work-Life Balance Found to be Drivers of Employee Engagement

  • May 12 2010
  • Resource: Multimedia
  • Loyalty 360

With employee satisfaction at historically low levels – a Conference Board survey of 5,000 households found that fewer than half of U.S.  workers (45%) are satisfied with their jobs, the lowest level since record-keeping began 22...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?