Increase Customer Loyalty with Better Organization

  • July 25 2013
  • Resource: Multimedia
  • Dave Ury

Most companies know that it’s less expensive to keep existing customers than to acquire new ones – right?  I thought about this the other day after reading a LinkedIn post showcasing a time-tested list of data points...Read More

Thought Leadership Series: Jerry Preyss from Interbrand (Preview)

  • July 19 2013
  • Resource: Multimedia

  Jerry Preyss, CEO at Interbrand, participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including his company’s loyalty initiatives, what factors influenced those initiatives, customer feedback...Read More

Thought Leadership Series: Euan White from dunnhumbyUSA

  • July 09 2013
  • Resource: Multimedia

Euan White, Senior Vice President at dunnhumby participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including his company’s loyalty initiatives, what factors influenced those initiatives, customer...Read More

Thought Leadership Series: Jason Phillips from Bridge2 Solutions

  • June 25 2013
  • Resource: Multimedia

Jason Phillips, Senior VP of Product Strategy at Bridge2 Solutions participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including his company’s loyalty initiatives, what factors influenced those...Read More

Driving Innovation in Loyalty – An Integrated Solution of Issuer Rewards and Merchant Offers

  • June 25 2013
  • Resource: Multimedia
  • Nandan Mer, Global Loyalty Solutions, MasterCard Worldwide & Jen Millard, Chief Revenue Officer, Truaxis

Customer lifestyles and preferences have been evolving, forcing issuers and merchants to keep up with customers changing needs and expectations. Loyalty innovations are enabling cardholders to save wherever and however they shop.  To...Read More

Customer Intelligence Made Easy : A Step by Step Process to Build Profitable Customer Relationships

  • June 25 2013
  • Resource: Multimedia
  • Connie Hill, President & Founder, VeraCentra & David Resnick, Vice President Technology Solutions, VeraCentra

These days everyone is talking about data! As marketers, we all agree that transforming data into meaningful customer intelligence will enable us to better identify opportunities and devise strategies to create and maintain profitable customer...Read More

Power to the People : A New Model for Customer- First CRM

  • June 25 2013
  • Resource: Multimedia
  • Thomas Hutchinson, Director, CRM and Analytics, Raley's & Bryan Baecker, Director, Loyalty, Communications, and Media, dunnhumby

Customers are becoming their own CMOs, defining their own marketing mix, and deciding which businesses and messages will make the cut. In this hyper-connected, hyper-competitive, customer-driven world, creating sustainable business growth...Read More

Leveraging Mobile Loyalty to Increase Brand Loyalty and Drive Traffic to Your Business

  • June 21 2013
  • Resource: Multimedia
  • Doug Dwyre CEO, Mocapay & Geoff Alexander EVP, Lettuce Entertain You

In 2011, Forrester Research predicted that marketers and merchants will take the training wheels off mobile programs and start investing in cohesive mobile marketing and commerce strategies. For many, the question is how? A merchant seeing...Read More

How to Use Contextualized Video Experiences to Foster Deeper Engagement & Loyalty

  • June 21 2013
  • Resource: Multimedia
  • Jason Barbrow, VP, Customer Lifecycle Experience, Time Warner Cable & Jim Dicso, President & Chief Revenue Officer, SundaySky

Today, marketers are seeking innovation opportunities to engage customers in a deeper, more relevant manner at all touch points. Smart applications of video leverage profile, historical and situational data to speak to the consumer as an...Read More

Cool to Creepy: Balancing Personalization with Privacy

  • June 21 2013
  • Resource: Multimedia
  • Katherine Dimopoulos, SCENE & Scott Robinson, Maritz Loyalty Marketing

What a paradox: Program Members increasingly crave more personalization, and are willingly share information about themselves, but they’re also increasingly concerned about privacy.  So, what is the proper balance between delivering...Read More

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