CONTENT GALLERY

Neeraj Sripuram, Associate Partner, IBM SAP Mobility & Innovation CoE, participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including his company’s loyalty initiatives, what factors influenced...Read More

As I think about the upcoming Engagement & Experience Expo, while reflecting on the concept of expectation matching, I decided to do a little market research. For the last week, I tracked all emails I received from both B2B and B2C...Read More

When developing or enhancing a loyalty program, brands should focus on their most loyal customers – and not on acquiring new ones, according to David Robinson, senior marketing lecturer at the University of California-Berkeley. Robinson...Read More

David Kravetz, Co-founder, Catalog & Web Team Leader, at Fairytale Brownies, told Loyalty 360 that his company began discussing loyalty initiatives and/or programs a few years back and were unsure which path to take. During an engaging...Read More

Peter Vogel, Co-founder and CEO at Plink, participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including his company’s loyalty initiatives, what factors influenced those initiatives, customer feedback...Read More

  Through the Loyalty 360 Meet the Speaker series we invite you to get a sneak peek into the upcoming webinar Rewards in Interesting Times. Bob Grothe, Vice President of Strategy and Analytics & Loyalty and Reward Solutions at...Read More

Tracey Moss, Director of Owners Loyalty at Hilton Worldwide, participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including her company’s loyalty initiatives, what factors influenced those initiatives...Read More

Beata Kovacs, Head of CRM at Deutsche Telekom, participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including her company’s loyalty initiatives, what factors influenced those initiatives, customer...Read More

We have reached the point where it has become impossible to neglect the impact and importance of “international” in retailing. Whether it is Zara or H&M, Ikea or Sephora, Aldi or Amazon, the list of leading retail companies now...Read More

Customer service in the today’s economy needs to be “super-sized.” If ever there were a time when a business could get away with offering a good product without caring about customer satisfaction, that time is long gone.Read...Read More