Getting Beyond "Guessing": Steven Hoffman from Exchange Solutions

  • December 02 2013
  • Resource: Multimedia

Steven Hoffman, President & CEO at Exchange Solutions, participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including his company’s loyalty initiatives, what factors influenced those initiatives...Read More

Providing Unique Added Value: Jeanne Chapman from Entertainment

  • November 25 2013
  • Resource: Multimedia

Jeanne Chapman, Executive Vice President of Corporate Marketing Solutions at Entertainment, participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including her company’s loyalty initiatives, what factors...Read More

Igniting the Customer Relationship through the Voice of the Employee

  • November 20 2013
  • Resource: Multimedia
  • Christine Peters, Operations Manager, Customer Exp., KARL STORZ Endoscopy America, Inc. & Nancy Porte, VP, Customer Exp., Verint

Would it surprise you to know that there is a direct correlation between employee engagement and customer satisfaction? Want to learn how you can leverage voice of the employee (VoE) feedback to drive employee and customer satisfaction, brand...Read More

Wholly Guacamole: 10 Things We Learned About Social Media (hint: it’s not about guacamole)

  • November 19 2013
  • Resource: Multimedia
  • Tracey Altman,Vice President of Marketing and Product Development, Fresherized Foods

Our brand is 6 years old and with a small budget, social media was our Superman, Hulk and Mickey Mouse all rolled into one.  We learned alot over the years:- It's not about money, it's about time - It's not about us, it&...Read More

Customizing for the Masses - Hear How Luxottica Does It

  • November 19 2013
  • Resource: Multimedia
  • Maya May, Sr. Director of CRM & Strategy Analytics, Luxottica Retail & Mike Blyth, Executive VP and General Manager, Aginity

You can’t create a lasting relationship with someone you have to be reintroduced to every time you meet. However, that’s the problem we were experiencing at Luxottica across our brands and retailers. We believe that data and customer...Read More

Leveraging Analytics to Boost Engagement - Tamara Gruzbarg from GILT

  • November 19 2013
  • Resource: Multimedia

 Tamara Gruzbarg, Senior Director of Customer Analytics & Research at Gilt, participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including her company’s loyalty initiatives, what factors influenced...Read More

How to Use Smarter Video to Deliver a Differentiated Welcome Experience

  • November 15 2013
  • Resource: Multimedia
  • Brian Piccolo, Liberty Mutual & Jim Dicso, SundaySky

The current state of the insurance market is characterized by increased commoditization, eroding customer loyalty, and ballooning marketing spend. This has heightened the competitive environment, putting increased pressure on leading insurers to...Read More

Olay ‘Eye & Lash Duo’ Wows Times Square

  • November 14 2013
  • Resource: Multimedia
  • Elizabeth Joyce, Procter & Gamble, Olay North America & Jed Singer, Stuzo

Procter & Gamble’s Olay brand, its premiere beauty brand, was looking to launch a new product – Regenerist Eye & Lash Duo – and wanted to drive brand engagement through social and mobile channels. What better way to turn...Read More

If You Can’t Control It, Enable It!

  • November 14 2013
  • Resource: Multimedia
  • Jim Sturm, Brierley+Partners, Ashley Sheetz, Gamestop, Mike Debnar, 7-Eleven & Amy Barnett, Brierley+Partners

This interactive panel will explore how to leverage loyalty and sophisticated CRM to drive multi-channel engagement including next best offers and enhanced customer experiences. In a world where channels are added daily and there are a growing...Read More

The Power of Progressive Profiling

  • November 13 2013
  • Resource: Multimedia
  • Eric Holtzclaw, Preference Management Consulting, Deborah Fisher, Response Mine Interactive & Sandjar Kozubaev

The most important word in relationship marketing is relationship, but true relationship takes time and requires a deep level of understanding and trust. Is there a way to speed up that process and move customers more quickly along the...Read More

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