Rational and Emotional Loyalty in Balance
- April 01 2014
- Resource: Multimedia
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"| Member Exclusive"
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Robert Koen, Head of Americas Field Operations, TIBCO Loyalty Lab
In the age of mobility, device proliferation and the always-on consumer, marketers need a clear roadmap to avoid the pitfalls of the shifting loyalty marketing landscape. What should the new goals for retail marketers be, and how can we combine...Read More