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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
“The customer is always right” may have been superseded as a mantra for many companies, but virtually every business has a 21st century equivalent in its mission statement somewhere. “We put the customer at the heart of our...Read More
As competition for customer share of wallet continues to increase, having an accurate and complete view of customer information is critical to effective implementation of customer loyalty programs. Retailers with multiple channels are often...Read More
Customer analytics is rapidly evolving. Additional challenges and issues arise in this space with every new analytics tool, coupled with the incredible increase of customer information. By now, almost everyone in the loyalty industry agrees that...Read More
Technology is transforming nearly every industry to varying degrees, but the entertainment space has undoubtedly shifted in very dramatic ways. As the digital innovation trail blazes its way across the Internet and into consumers’ homes via...Read More
Can thoughtfulness drive customer loyalty and be a competitive advantage? A fast-growing number of Fortune 1000 companies who partner with a company called Bond seem to think so.
Bond combines tradition with technology, making it easy for...Read More
Kyle Morton, Chief Product Officer and Founder of HapYak interactive video, discusses how to drive measurable customer experiences, the biggest opportunities and challenges for brands and marketers today, and more.
HapYak Interactive Video helps...Read More
Lior Arussy, President and CEO of the Strativity Group, a customer experience and culture design transformation firm working with brands and companies around the world, talks about new media, innovative social media strategies, and more.
Not long ago, most marketing efforts were confined to a relatively small quadrant of people’s lives. Mass media, marketing, and advertising freely span television and radio broadcasts as well as other forms of omnipresent marketing such as...Read More
New market forces and rapidly evolving customer habits are leading many brands to rethink their marketing strategies. The primary reason for this shift is because many traditional tactics are no longer relevant. Since advanced digital and social...Read More
It now seems odd to think that, not long ago the term “customer-centricity” barely existed in the marketing lexicon. The customers themselves, of course, were always significant, but typically only as ends to a means. As long as these...Read More