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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Almost without exception, understanding who your customers are has become a fundamental tenet of contemporary customer engagement. Regardless of brand, industry, or vertical, acquiring keen and accurate customer insights resembles an arms race...Read More
Creating and maintaining customer loyalty is a long journey. Loyalty marketers must have an outlined strategy at the time of customer acquisition for how they are going to build, maintain and power lifetime connections over the course of the...Read More
For Groucho’s Deli, a franchise restaurant operation, customer engagement and data-driven customer insights have been the dual drivers behind the growth and adoption of its wildly popular and successful loyalty program. The Groucho’s...Read More
Today's digital environment has dramatically changed the landscape for traditional brick and mortar retailers, full of both opportunities and challenges. On one hand, retailers are coping with customer retention issues while trying to secure...Read More
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of New York Times bestsellers Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape...Read More
In this episode of What We're Seeing & Hearing, CEO Mark Johnson touches on some of the latest topics driving Loyalty360 content and the customer loyalty industry as a whole.
[0:36] USA Today/Gannett Interview: ...Read More
Marketing has evolved. No longer can brands send out generic messages designed for a mass audience and then simply wait for consumers to magically engage with a product or service. Now, real-time social and digital communications, combined with...Read More
Newly announced as keynote speaker of Loyalty Expo 2018, Mitch Prinstein is the author of Popular: The Power of Likebility in a Status-Obsessed World, and serves as the John Van Seters Distinguished Professor of Psychology and...Read More
Marketers face a great time of uncertainty. We are now in the midst of a consumer renaissance or even, some might say, a revolution. Brands and marketers are no longer able to rely on established consumer trends, old buying patterns, and...Read More
We use the word sophistication in everyday conversation in different ways. One could talk about the sophistication of the wealthy, or how a neighborhood over time changed from simplicity to sophistication. The thesaurus lists the following...Read More