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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Matt Stewart, Director of Wine Club Marketing with Cooper's Hawk Winery & Restaurant, sits down with Loyalty360 to discuss their unique loyalty program. Coopers Hawk Winery & Restaurants won silver in the Loyalty & Reward Program...Read More
As marketing technology continues to grow more advanced across the customer loyalty industry, personalized content has gone from a differentiator to an expectation. Customers no longer respond to one-size-fits-all campaigns, and video content isn...Read More
Designing a superior customer experience now requires the ability to adeptly leverage the power of mobile and various digital devices with near seamless flexibility. The approaching ubiquity of this technology, which has been exponentially...Read More
Almost without exception, understanding who your customers are has become a fundamental tenet of contemporary customer engagement. Regardless of brand, industry, or vertical, acquiring keen and accurate customer insights resembles an arms race...Read More
Creating and maintaining customer loyalty is a long journey. Loyalty marketers must have an outlined strategy at the time of customer acquisition for how they are going to build, maintain and power lifetime connections over the course of the...Read More
For Groucho’s Deli, a franchise restaurant operation, customer engagement and data-driven customer insights have been the dual drivers behind the growth and adoption of its wildly popular and successful loyalty program. The Groucho’s...Read More
Today's digital environment has dramatically changed the landscape for traditional brick and mortar retailers, full of both opportunities and challenges. On one hand, retailers are coping with customer retention issues while trying to secure...Read More
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of New York Times bestsellers Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape...Read More
In this episode of What We're Seeing & Hearing, CEO Mark Johnson touches on some of the latest topics driving Loyalty360 content and the customer loyalty industry as a whole.
[0:36] USA Today/Gannett Interview: ...Read More
Marketing has evolved. No longer can brands send out generic messages designed for a mass audience and then simply wait for consumers to magically engage with a product or service. Now, real-time social and digital communications, combined with...Read More